About Us

About Hey Shelly

Hey Shelly is all about having fun with fashion & celebrating individuality. Our mission is to empower everyone to look & feel confident, whatever the occasion. Creating memorable moments where you can stand out, feel confident & express yourself through style is at the core of everything we do. From a small Australian start up to a global fashion brand, we aim to empower our customers. We value body positivity & individuality, and are committed to offering an inclusive range of a wide range of styles, designed exclusively in Australia.

Founded in US in 2023, our CEO Shelly ditched her corporate accounting job to start a fashion brand. After her business partner said ‘no one will ever shop online’, Shelly took a chance on Hey Shelly and changed the retail game. What was once a garage start-up quickly turned global ecommerce fashion destination, Like Hey Shelly itself, Shelly has always been a trailblazer & stood for being your authentic self which is embedded in the ethos of Hey Shelly. A largely female-lead business, we live by a get sh*t done mentality and still have the hustle of that small garage start up. From Shelly’s vision, Hey Shelly has taken the industry by storm, boasting over 100000+ followers across social media platforms and shipping worldwide.

""I could've taken the safe option, but I didnt' want to be mediocre in a job I didn't love. I had to take a chance on myself...""

-Shelly, 2023

About Hey Shelly

About Hey Shelly

WHAT ARE WE ABOUT?

Our Story

About Hey Shelly

About Hey Shelly

WHAT ARE WE ABOUT?

Our Story

Shop the look

Choose options

Back In Stock Notification

Choose options